Never miss a customer call again
Ella answers every call instantly, gives callers the information they need, takes accurate messages and connects them to your team - 24/7, with calm, human-like clarity.
Automated phone answering for 24x7 call handling, built and hosted in the UK.
Official product site: ella.telappliant.ai
- 0
- Missed calls
- 24/7
- Always available
- <2s
- Time to answer
- 100%
- Messages delivered
What Ella Virtual Assistant does
The core capabilities your business gets out of the box.
Instant call answering
Ella picks up every inbound call on the first ring - no hold music, no voicemail.
24/7 availability
Always-on cover, including evenings, weekends and bank holidays.
Knowledge-base answers
Responds to common caller questions using your business information.
Accurate message taking
Captures structured caller details and delivers them to the right inbox or team.
Smart call routing
Identifies intent and transfers the caller to the right person or department.
Built and hosted in the UK
UK data residency with a natural, professional British voice.
Why Ella Virtual Assistant beats the alternatives
How Ella compares to voicemail, IVR menus and traditional answering services.
Under 2 seconds to answer
Faster than any human team. Callers never wait, never hang up.
Zero missed calls
Every call is handled - even when lines are busy or out of hours.
Consistent brand experience
Every caller hears the same calm, on-brand greeting and information.
Scales without hiring
Handle ten or a thousand simultaneous calls without adding headcount.
Faster than IVR menus
Natural conversation instead of 'press 1, press 2' frustration.
Always learning
Knowledge base and routing rules update in minutes, not weeks.
The outcomes for your business
What changes for your customers, your team and your numbers.
Recover lost revenue
Stop losing customers to voicemail. Every captured call is a new opportunity protected.
Happier customers
Callers get instant, helpful answers - building trust and loyalty from the first ring.
More productive teams
Your people focus on high-value work while Ella handles the routine enquiries.
Better work-life balance
Out-of-hours calls no longer mean out-of-hours interruptions for your staff.
Lower operational risk
No more dropped balls when reception is sick, on lunch or on holiday.
A modern, AI-ready brand
Show customers you've invested in technology that respects their time.
Three steps from call to resolution
- Step 1
Answers instantly
Ella picks up every call on the first ring - no hold music, no voicemail, no missed opportunities.
- Step 2
Provides info & takes messages
She answers common questions from your knowledge base and captures accurate, detailed messages when needed.
- Step 3
Connects to your team
When a caller needs a human, Ella routes them to the right person - seamlessly and without delay.
Real-time conversation, not a chain of bolted-on AIs
Most AI phone tools chain three different systems together (speech-to-text, then a language model, then text-to-speech). Every hop adds a delay you can hear. We use a single real-time speech model, so the AI sounds like a person, not a robot reading a script.
Single speech engine
One model listens, thinks and speaks. No stitched-together delays.
Sub-2 second responses
Faster than your reception team can pick up the receiver.
No extra middleware
Nothing extra to install, host or maintain on your side.
UK-hosted
Your call data stays in the UK, with clear retention controls.
What happens when something goes wrong
The most important question about AI on the phone is not what happens when it works, but what happens when it doesn't. Here is exactly what we put in place.
Maximum call length
Set a sensible cap. The AI warns the caller before time is up and offers to hand over to a person.
Automatic fallback
If the AI struggles or the connection slows, the call transfers to a human or a backup flow. No dead air.
Full call audit
Every call has a transcript and an event log: who was on the line, what tools were used, where it went.
Clean handover
When a human takes the call, they get a written brief of what's been discussed - so customers never repeat themselves.
Sensitive data redaction
Card numbers and personal data can be redacted on the fly to stay PCI and GDPR-friendly.
You stay in control
Update the AI's behaviour, voice and knowledge in minutes - no developer needed.
What a real call looks like
An example AI call answering an enquiry, looking up the answer in your systems and handing off cleanly.
- CallerHi, I'm trying to book a table for four tonight, around 7.
- Ella (AI)Lovely - let me check what we have. One moment.
- Tool call - Calendar lookupTonight 19:00 - 1 table for 4 available; 19:30 - 2 tables for 4 available
- Ella (AI)We've got a table for four at 7pm tonight. Shall I book it under a name?
- CallerYes please, under Khan. Can you also note we have a high-chair request?
- Ella (AI)Booked for Khan, 7pm, table of four, high chair noted. You'll get a confirmation text shortly. Anything else?
- CallerNo that's perfect, thanks.
What you can expect to pay
From £35 - £75 per user / month
Indicative range for Ella across a typical UK SMB deployment. Final price depends on user count, call volume, languages and CRM integrations.
Indicative UK list pricing. Final quote depends on user count, sites, integrations and contract length. All prices exclude VAT.
- Ella virtual assistant licence per user
- British voice and brand-aligned persona
- Standard CRM / calendar integrations
- Knowledge-base build and ongoing tuning
- UK hosting and GDPR-aligned retention
- Telephony minutes and DDI rental
- Custom voice cloning
- Bespoke integration development
Common questions
See Ella Virtual Assistant in action
A 30-minute personalised demo on a real call flow. No obligation.
Talk to a UK technology partner who's done this for 20 years
Book a practical, no-pressure consultation. We'll review your current setup, show where AI communications, cloud telephony or managed IT could improve customer experience and reduce admin - and tell you straight if you don't need us.
- UK-based people, real account management
- Honest recommendations - even if it's not us
- Practical AI where it adds value, not hype
